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Most read$39/mo monthly
or $29.25/mo annualsave 25%
One account, read every month.
- 1 account tracked continuously
- 3 competitors on that account
- Monthly Verdict, generated automatically
- 1 manual Verdict per month
Enter any public Instagram or TikTok handle. Get the score in ten seconds. The verdict that follows reads like a senior strategist wrote it — because something close to one did.
61/100
Zara solved the format puzzle — 93% carousels, 2.47× the engagement of video. The format is right. The audience can't tell a Zara post from a Pull&Bear post until the caption loads. Picking the right format isn't strategy. It's table stakes.
Median engagement rate of 0.037% is low in absolute terms but consistent for a global mega-brand of this scale. Not alarming. Not exceptional either.
Carousels dominate at 93%, product content sits at 46%, and the register is mostly neutral. A solid mix on paper, but with few explicit hooks and no recurring narrative signature.
Posting cadence is steady at 8.7 posts per week with no major gaps. Reach is present-tense, not viral-tense.
Five more in the showcase, different brands, different scores
Read the full teardownYou just read a real teardown. Here's how it was made — ten seconds of pipeline, three discrete stages, signed by the newsroom.
30 posts is the floor Benchmarks are sector-matched Every verdict is dated and signed
HypeAuditor tells you your account has a fever of 102°F. Sprout tells you the same fever in a prettier chart. We tell you what the disease is, and which medicine to take.
The Teardown Times · Editorial · Vol. I
An inspection sheet, not an argument. Vendor pricing as of May 2026, public sources only. We don't take it personally.
| Criterion | Teardown | HypeAuditor | Sprout Social | Manual agency audit |
|---|---|---|---|---|
| Reads the content (not just the metrics) | ✓ | — | — | ✓ |
| Verdict in plain English | ✓ | — | — | ✓ |
| What you get back | A verdict | Numbers | Numbers | A verdict |
| Industry-matched benchmark | ✓ | ✓ | Partial | — |
| Three priority actions, dated | ✓ | — | — | ✓ |
| Brandable PDF you can hand to a client | ✓ | — | — | ✓ |
| Cost (entry tier) | $29 once | $299/mo | $199/mo | $2,000+ |
| Monthly re-read on autopilot | ✓ | ✓ | ✓ | — |
Real brands, real scores, no complaisance. Click any tile to read the full teardown — published as a public extract, no signup.
@zara (Zara)
Mega-brand, anonymous voice.
@notion (Notion)
Tidy, consistent, and quietly under-using its own audience.
@decathlon (Decathlon)
A retailer's feed in a creator's marketplace.
@glossier (Glossier)
Still the cleanest brand voice in beauty. Reach is the next chapter.
@patagonia (Patagonia)
A brand that has nothing to prove and still pulls.
@liquiddeath (Liquid Death)
The voice is the product. The risk is becoming a parody of it.
I spent three years building SaaS. The pattern I kept seeing was the same: people posting on Instagram for years without knowing why one post worked and another didn't. Every tool gave them a number. None of them gave a reading.
Teardown is the reading. It's the AI strategist a senior agency would assign to your account — except it doesn't bill $2,000 and it doesn't take three weeks. It takes ten seconds.
If it's wrong about your brand, I want to hear from you. I read every reply.
The free Audit Flash stays free, always. These are for the operators who want a verdict every month.
One account, read every month.
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