82/100
Patagonia's feed is what happens when a brand earns the right to post less. Volume is half the category average; engagement is double. The point of view is non-negotiable, the imagery is unmistakable, the activism is integrated rather than performed. The only soft spot: the audience that buys is older than the audience that engages.
Engagement rate of 1.47% is exceptional for outdoor apparel. Per-post velocity is twice the category median.
Voice and visual codes are among the strongest tracked. The slight weakness is hook predictability — 72% of posts open with landscape imagery.
Posting cadence at 3.8 posts per week — well below the category. Brand strength compensates, but the funnel is narrow.