Why we built Teardown as a newspaper
2026-05-14
The problem isn't data. It's the verdict.
You post. You wait. You hope. You stare at numbers you don't understand, read newsletters that repeat the same platitudes, and pay agencies for PDFs you've forgotten by the next week.
The problem was never a lack of data. It's the absence of a verdict — clear, dated, signed, like the front page of a newspaper.
So we made the report the product
Most tools bury their value in a dashboard. We did the opposite: the Teardown report is the deliverable. It reads like an investigative paper — masthead, sections, a pull quote for the one data point that actually matters, a three-column action plan.
It's not decoration. A newspaper renders sharp verdicts, ranks information, signs its analysis, and creates a visual memory strong enough to be screenshot and shared. That's the whole strategy.
What you get in ten seconds
Enter any public Instagram handle. We pull the last 30 posts, read every hook and caption the way a senior strategist would, and hand back a score, three subscores, and the single most violent data point we found.
No signup. No credit card. Stop guessing — start knowing.